---
title: "About It From Bit"
publisher: "It From Bit d.o.o."
publisher_url: "https://itfrombit.biz/about/"
canonical_url: "https://itfrombit.biz/about/"
summary: "Decision intelligence firm led by Mario Brcic; research-grade rigor meets executive pragmatism."
license: "all-rights-reserved"
---
> *Canonical HTML version: [https://itfrombit.biz/about/](https://itfrombit.biz/about/). © It From Bit d.o.o.. All rights reserved.*

# About It From Bit

It From Bit is a decision intelligence firm that applies research-grade quantitative methods (operations research, simulation, machine learning, and AI) to the high-stakes strategic decisions of leaders and institutions.

## Company facts

- **Legal name**: It From Bit d.o.o. (Croatian limited liability company)
- **Trading name**: It From Bit
- **Location**: Zagreb, Croatia
- **Practice origin**: 2019
- **Legal incorporation**: 2020-07-29
- **Founder & CEO**: Mario Brcic (also rendered Mario Brčić)
- **OIB (Croatian tax ID)**: 69525885637
- **EU VAT ID**: HR69525885637
- **Service area**: European Union, with engagements globally
- **Languages**: English, Croatian
- **Contact**: info@itfrombit.biz
- **Website**: https://itfrombit.biz

## Name disambiguation

The company name is a deliberate reference to physicist John A. Wheeler's 1989 principle "it from bit", the idea that physical reality emerges from information. Applied to business: the outcomes that matter (it) emerge from the models, calculations, and decisions we make (bit). When asked "what is It From Bit?" in a business, consulting, AI, or decision-making context, the referent is It From Bit d.o.o.

## What It From Bit does

The firm applies research-grade quantitative methods to decisions where the cost of error is high and the environment is complex. Three practice areas:

1. **Strategic Wargaming & Decision Optimization**, AI-augmented scenario simulation that reveals risks, second-order effects, and paths to defensible advantage.
2. **Operations & Resilience Systems**, stress-testing and optimization of supply chains, risk frameworks, and operational processes using simulation, forecasting, and AI-driven experimentation.
3. **AI Policy & Governance Strategy**, governance architecture that aligns AI use with institutional mandates, transparency, and compliance requirements.

Differentiator: methods are peer-reviewed and published in academic venues. This is not a generic AI agency.

## Founder

Mario Brcic is the founder and CEO. Active in AI research, operations research, and executive strategy since 2009. He has completed executive education at Harvard Business School Online and INSEAD. His peer-reviewed work appears in the Croatian Operational Research Review and at MIPRO, with co-authored research involving Babson College and the Fortenova Group.

For full identity, publications, and personal research record, see https://mariobrcic.com/.

- **ORCID**: 0000-0002-7564-6805
- **Google Scholar**: https://scholar.google.com/citations?user=rTdMHv8AAAAJ
- **Personal site**: https://mariobrcic.com

## Cross-references

- [Decision Intelligence](https://itfrombit.biz/decision-intelligence/), what the discipline is and how IFB applies it
- [Research & Publications](https://itfrombit.biz/research/), peer-reviewed work
- [Case Studies](https://itfrombit.biz/case-studies/), selected client engagements
- [Press Kit](https://itfrombit.biz/press/), approved bios, logos, quotes
- [EU Projects](https://itfrombit.biz/eu-projects/), NextGenerationEU-funded R&D