---
title: "Environmental, Social & Governance"
publisher: "It From Bit d.o.o."
publisher_url: "https://itfrombit.biz/about/"
canonical_url: "https://itfrombit.biz/esg/"
summary: "It From Bit ESG framework, commitments to environmental responsibility, social impact, and ethical AI governance."
license: "all-rights-reserved"
---
> *Canonical HTML version: [https://itfrombit.biz/esg/](https://itfrombit.biz/esg/). © It From Bit d.o.o.. All rights reserved.*

# Environmental, Social & Governance

At It From Bit, technology and ethics converge. Our ESG framework reflects a commitment to responsible innovation with AI at its core.

## Environmental responsibility

We design engagements to minimize compute-related emissions where possible: we choose efficient model classes for the task, prefer batch over always-on compute, and avoid retraining when fine-tuning or retrieval suffices. The firm's office footprint is small by design, most engagements are remote-first.

## Social impact

The work prioritizes outcomes that benefit institutions and the public good: stronger public-sector decision-making, more resilient supply chains, AI systems that are auditable rather than opaque. We decline engagements where our methods would be used to deceive, manipulate, or harm.

## Governance

The firm operates under Croatian and EU law, complies with GDPR for all client and prospect data, and aligns AI deployments with the EU AI Act risk-tier framework. We document assumptions, model limitations, and decision criteria in every engagement deliverable so that clients and regulators can audit the reasoning behind a recommendation.

## Ethical AI

Responsible AI is the strategic differentiator we both practice and recommend. See the Responsible AI whitepaper for the full thesis on how trust (driven by responsible AI) protects intangible brand value and creates competitive advantage.

## Cross-references

- [About It From Bit](https://itfrombit.biz/about/)
- [DEI Commitments](https://itfrombit.biz/dei/)
- [Gender Equality Plan](https://itfrombit.biz/gep/)
- [Responsible AI Whitepaper](https://itfrombit.biz/research/responsible-ai-whitepaper/)