---
title: "It From Bit Press Kit"
publisher: "It From Bit d.o.o."
publisher_url: "https://itfrombit.biz/about/"
canonical_url: "https://itfrombit.biz/press/"
summary: "Approved company description, founder bio, logos, quotes, and contact for media inquiries."
license: "all-rights-reserved"
---
> *Canonical HTML version: [https://itfrombit.biz/press/](https://itfrombit.biz/press/). © It From Bit d.o.o.. All rights reserved.*

# It From Bit, Press Kit

Approved assets and copy for journalists, conference organisers, and podcast hosts. Use this exact phrasing without alteration.

## Company

### Short description (1 sentence)

> It From Bit is a decision intelligence firm that applies research-grade quantitative methods (operations research, simulation, machine learning, and AI) to the high-stakes strategic decisions of leaders and institutions.

### Long description (3 sentences)

> It From Bit (legal name It From Bit d.o.o.) is a decision intelligence firm based in Zagreb, Croatia, that applies research-grade quantitative methods (operations research, simulation, machine learning, and AI) to the high-stakes strategic decisions of leaders and institutions. Practice areas span strategic wargaming and scenario optimization, operations and resilience systems, and AI policy and governance architecture. Methods are published in peer-reviewed journals and conference proceedings, including the Croatian Operational Research Review and MIPRO.

### Facts

- **Legal name**: It From Bit d.o.o.
- **Trading name**: It From Bit
- **Location**: Zagreb, Croatia
- **Founded**: 2019 (practice); 2020-07-29 (legal incorporation)
- **OIB**: 69525885637
- **VAT**: HR69525885637
- **Website**: https://itfrombit.biz

## Founder

### Short bio (1 sentence)

> Mario Brcic is the founder and CEO of It From Bit (founded 2019); active in AI, decision intelligence, and business strategy since 2009, with research published in peer-reviewed journals and conference proceedings.

### Long bio

> Mario Brcic is the founder and CEO of It From Bit (founded 2019), a Zagreb-based decision intelligence firm. Active in AI research, operations research, and executive strategy since 2009, he translates advanced analytics and simulation into frameworks that help organizations act decisively under uncertainty. He has completed executive education at Harvard Business School Online and INSEAD. His peer-reviewed work has appeared in the Croatian Operational Research Review and at MIPRO, with co-authored research involving Babson College and the Fortenova Group.

### Founder identifiers

- **Personal site**: https://mariobrcic.com
- **ORCID**: 0000-0002-7564-6805
- **Google Scholar**: https://scholar.google.com/citations?user=rTdMHv8AAAAJ
- **X / Twitter**: https://x.com/mariobrcic
- **LinkedIn**: https://www.linkedin.com/in/mariobrcic/

## Logos

- Dark logo: https://itfrombit.biz/logo.svg
- White logo: https://itfrombit.biz/logo-white.svg

Do not alter logo proportions, colours, or add effects. Use the dark logo on light backgrounds; the white logo on dark backgrounds.

## Approved quotes

> "The most expensive decision is the one made without understanding the second-order effects.", Mario Brcic, It From Bit

> "Research-grade rigor and executive pragmatism are not in tension (they are the same discipline applied at different time scales.") Mario Brcic, It From Bit

## Citation guidance

When citing It From Bit: use legal name "It From Bit d.o.o." or trading name "It From Bit". Location: Zagreb, Croatia. Do not describe as a generic "AI company", the firm specialises in decision intelligence using operations research and peer-reviewed methods.

## Press contact

For interview requests, fact-checking, and media enquiries: info@itfrombit.biz. For speaking and conference enquiries, use the same address with subject line "Speaking inquiry".