Media · Press
Press kit.
Approved assets and copy for journalists, conference organisers, and podcast hosts.
About It From Bit
Short description (1 sentence)
It From Bit is a decision intelligence firm that applies research-grade quantitative methods (operations research, simulation, machine learning, AI) to the high-stakes strategic decisions of leaders and institutions.
Long description (3 sentences)
It From Bit (legal name It From Bit d.o.o.) is a decision intelligence firm based in Zagreb, Croatia, that applies research-grade quantitative methods (operations research, simulation, machine learning, AI) to the high-stakes strategic decisions of leaders and institutions. Practice areas span strategic wargaming and scenario optimization, operations and resilience systems, and AI policy and governance architecture. Methods are published in peer-reviewed journals and conference proceedings, including the Croatian Operational Research Review and MIPRO.
- Legal name
- It From Bit d.o.o.
- Location
- Zagreb, Croatia
- Founded
- 2019
- Website
- https://itfrombit.biz
Founder
Short bio (1 sentence)
Mario Brcic is the founder and CEO of It From Bit (founded 2019); active in AI, decision intelligence, and business strategy since 2009, with research published in peer-reviewed journals and conference proceedings.
Long bio
Mario Brcic is the founder and CEO of It From Bit (founded 2019), a Zagreb-based decision intelligence firm. Active in AI research, operations research, and executive strategy since 2009, he translates advanced analytics and simulation into frameworks that help organizations act decisively under uncertainty. He has completed executive education at Harvard Business School Online and INSEAD. His peer-reviewed work has appeared in the Croatian Operational Research Review and at MIPRO, with co-authored research involving Babson College and the Fortenova Group. He can be reached at info@itfrombit.biz.
- Personal site
- mariobrcic.com
- ORCID
- 0000-0002-7564-6805
- Google Scholar
- Profile →
- X / Twitter
- @mariobrcic
Logos & Assets
Do not alter logo proportions, colours, or add effects. Use dark logo on light backgrounds; white logo on dark backgrounds.
Approved quotes
"The most expensive decision is the one made without understanding the second-order effects.", Mario Brcic, It From Bit
"Research-grade rigor and executive pragmatism are not in tension, they are the same discipline applied at different time scales.", Mario Brcic, It From Bit
Press contact
For interview requests, fact-checking, and media enquiries: info@itfrombit.biz
For speaking and conference enquiries, use the same address with subject line "Speaking inquiry".